It’s the best way to make a good first impression and tell your audience what your infographic is all about. Grab the viewer’s attention instantly with a punchy headline. Key takeaways: strike the right balance between text and visuals, and don’t overwhelm your audience with data. Share only the most important data points and keep the rest of that data in your blog post.įor an infographic that contains more data like the one below, you can try cropping it and only sharing a small section of it on your social media handles. It triggers curiosity and your audience can be prompted to click to learn more. Make sure you keep any charts or graphs you’re sharing fairly simple and valuable. However, too much data can be overwhelming when shared on social media. These data visualization elements also greatly enhance comprehension of complex topics, and make key insights and important data memorable. Visual elements like pie charts, graphs, and different shapes make it easy for readers to scan the infographic. While text is an important part of an infographic, visuals are more so. Make use of charts, graphs, and other visual elements Whether you’re sourcing data through data scraping, surveys or any other means, the most important thing is to grab fresh data that no one has used before.ģ. Government’s Open Data, there are a ton of data repositories available online that you can riffle through. Go through existing data repositoriesįrom Pew Research to The U.S. Similarly, you can use minus sign ( – ) to exclude certain terms from your search.Īdding a data-specific file format to the end of your search term can further narrow down your search and find the data you’re looking for. Instead of simply searching for household debt in 2020, add quotes (“household debt in 2020”) to search for this exact phrase. Some of them include: Use Google correctly There are several ways to collect data for your infographic. When adding numbers, make sure they’re as recent as possible. Make sure the data you’re adding is relevant and recentĪ lot of marketers end up quoting data that’s a decade old. Tip 5: Craft an attention-grabbing headlineĢ.Tip 4: Use the right images for different social media platforms.Tip 3: Make use of charts, graphs, and other visual elements.Tip 2: Make sure the data is relevant and recent.Why social media infographics are important.Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. NEW! Introducing: Marketing Statistics Report 2022 With its user-friendly interface, short learning curve, and a variety of professional infographic templates, our Infographic Maker makes it easy for businesses to create visually appealing infographics in minutes. This is where design tools like Venngage come in. However, our 2021 visual content marketing statistics point out that 36.7% of marketers feel producing infographics and related visual content consistently is one of their biggest challenges. With dwindling attention spans and a constant demand for visually attractive content on social media, the popularity of infographics is at an all-time high. Would you rather read a two-paragraph-long caption on Facebook on financial planning, or look at a short and snappy, fun-looking infographic?
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